Impressing millennials with packaging no longer works just by creating a clear-cut list of your ingredients, features and benefits. Aside from all the logical stuff, you also have to create an ingenious packaging design that will captivate your millennial customers from the start, by conveying a strong, emotional message.
Experience oriented millennials will look for visual and artistic stimulation from product labels that are bustling with creative, graphic design patterns and unique, colorful elements, including the informative peel back labels available. Most millennials are also highly self-oriented, which means they’re more likely to respond to labels that feature personalized messages that speak directly to the audience, rather than the boring, generalized slogans of the past.
Finally, if you want to impress millennials, you’ll have to give them the chance to provide your brand with a loyal following and to share about your company and products on social media. The internet and social networking sites like Facebook and Twitter have become a huge part of the life of almost every millennial out there. So you’re better off placing hashtags and your social media accounts, compared to adding extra artwork and marketing slogans.
Original Post here: How Can You Attract Millennials with Original, Custom Packaging and Labels? via Blogger How Can You Attract Millennials with Original, Custom Packaging and Labels?
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First of all, labels need a balanced design that brings awareness to your brand and product, the peel and reveal labels work wonders too. That is why, usually, labels have a visible sticker or logo attached to them that immediately brings attention to the manufacturing company or the supplier of the product. Additionally, product labels also have to be clear and easy to read. You need to know exactly what the product is and what the label represents.
Aside from all that, important information about the product and the company will have to be revealed. In many cases, labels contain contact information and even the physical address of the company. Sometimes, you’ll also find specific information about the ingredients or component parts of a certain product – depending on what it is.
Finally, when it comes to the creative aspect of the design, psychology has to blend with aesthetics and business to create a strong message conveyed by an image that sells instantly. You can achieve this by showing a picture or some artwork that conveys the message that you are aware of your customers’ problems and the product is exactly the answer or the solution they seek in order to solve them. First Seen here: All You Need to Know about the Principles of Design for Product Labels via Blogger All You Need to Know about the Principles of Design for Product Labels |
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January 2019
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